Here’s a simple way to improve your conversion rates.
Do either of the following two scenarios sound familiar to you?
- You receive an answerphone message from a prospect or former client that is interested in the products or services that you are offering. They leave both their telephone number and an email for you to contact them.
- You receive an email or a web enquiry form from a prospect or former client that is interested in the products or services that you offer. They leave their telephone number and an email for you to contact them.
In both of the scenarios above, you call them, leave messages and even send emails but despite all your attempts you are unable to get hold of them.
As a business owner myself I totally understand your frustration. In the past I have also struggled to get hold of people despite making telephone calls and sending emails. It can be really frustrating, especially when you know they are genuinely interested in your products or services.
I found a new way
After trying the normal methods without success I decided to look at other ways to engage with people. I had been using video for marketing purposes for a while and as a public speaker, coach and training professional I actually found it an easier way to communicate with my audience.
Personalised video messages
Back in 2018 I started recording personalised video messages to reach out to the prospects and former clients that I was struggling to speak with. I figured I had nothing to lose if it didn’t work since I wasn’t getting hold of them using traditional methods anyway. After recording the videos I then faced another challenge: how would get the videos to them? I decided that as I had mobile numbers I would either send them using text messag or WhatsApp. This was a huge success. The power of people receiving a personalised video message is quite extraordinary and has increased my conversion rates. I am now also using messenger as another platform to increase my conversion rates further.
My clients and contacts
I have shared this new way of engagement with some of my clients and contacts. The feedback from them has also been outstanding as they too are getting great results from using personalised video messages.
If you would like my help improving your client engagement or increasing your conversions, why don’t you “Make that leap. Awaken your true potential.” Contact me on 020 8337 5937 or send me an email firstname.lastname@example.org
Thank you for taking the time to read this article.
I look forward to hearing from you.